:root{
  --cream:#F3EFE6; --cream-2:#EAE5D8;
  --ink:#171029; --ink-2:#241A3F;
  --lime:#C8F24F; --lime-d:#B4DE3C;
  --slate:#3F51A8;
  --muted:#5C5568; --muted-dark:#A9A2BC;
  --line:rgba(23,16,41,.14); --line-2:rgba(23,16,41,.26);
  --line-dk:rgba(243,239,230,.14);
  --max:1120px;
  --display:"Archivo Black",Impact,"Haettenschweiler",sans-serif;
  --body:"Public Sans",ui-sans-serif,-apple-system,"Segoe UI",Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--cream);color:var(--ink);overflow-x:hidden;
  font-family:var(--body);font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px;position:relative}
section{padding:88px 0;position:relative}
section + section{border-top:1px solid var(--line)}
h1,h2,h3{font-family:var(--display);font-weight:400;line-height:1.04;letter-spacing:-.028em;margin:0 0 18px}
h1{font-size:clamp(2.1rem,5.4vw,3.85rem)}
h2{font-size:clamp(1.75rem,4.4vw,2.9rem)}
h3{font-size:1.05rem;letter-spacing:-.015em;margin-bottom:8px}
p{margin:0 0 16px}
.lede{font-size:clamp(1.05rem,2.1vw,1.25rem);color:#3A3348;max-width:54ch}
.eyebrow{display:inline-block;font-size:.71rem;font-weight:700;letter-spacing:.2em;
  text-transform:uppercase;color:var(--slate);margin-bottom:16px}
.muted{color:var(--muted)}
img{max-width:100%;display:block}
.center{text-align:center}
.center .lede{margin-left:auto;margin-right:auto}
a{color:var(--slate)}

.dark{background:var(--ink);color:var(--cream);border-top:0}
.dark h1,.dark h2,.dark h3{color:var(--cream)}
.dark .lede{color:#C9C3D8}
.dark .eyebrow{color:var(--lime)}
.dark + section{border-top:0}

/* nav */
header.nav{position:sticky;top:0;z-index:60;background:rgba(243,239,230,.92);
  backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-in{max-width:var(--max);margin:0 auto;padding:12px 22px;display:flex;
  align-items:center;gap:16px}
.logo{display:flex;align-items:center;gap:11px;font-family:var(--display);
  font-size:1.15rem;letter-spacing:-.03em;color:var(--ink);text-decoration:none;flex:none}
.logo img{width:29px;height:29px;flex:none}
.nav-links{display:flex;gap:26px;margin-left:auto;align-items:center}
.nav-links a{color:var(--ink);text-decoration:none;font-size:.93rem;font-weight:600;
  padding:4px 0;border-bottom:2px solid transparent}
.nav-links a:hover{border-bottom-color:var(--lime)}
.nav-links a[aria-current="page"]{border-bottom-color:var(--ink)}
.nav .btn{padding:11px 18px;font-size:.86rem;margin-left:8px}
@media(max-width:860px){
  .nav-in{flex-wrap:wrap;gap:10px}
  .nav-links{width:100%;order:3;margin-left:0;gap:18px;overflow-x:auto;
    border-top:1px solid var(--line);padding-top:9px}
  .nav .btn{margin-left:auto}
}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;
  background:var(--lime);color:var(--ink);font-family:var(--body);font-weight:700;
  font-size:1rem;padding:15px 26px;border-radius:3px;text-decoration:none;border:0;
  cursor:pointer;letter-spacing:-.01em;
  transition:transform .14s ease,background .18s ease;
  box-shadow:0 8px 22px -12px rgba(23,16,41,.5)}
.btn:hover{background:var(--lime-d);transform:translateY(-2px)}
.btn:active{transform:translateY(0)}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--line-2);box-shadow:none}
.btn.ghost:hover{background:rgba(23,16,41,.05);border-color:var(--ink)}
.dark .btn.ghost{color:var(--cream);border-color:var(--line-dk)}
.dark .btn.ghost:hover{background:rgba(243,239,230,.08);border-color:var(--cream)}
.btn.small{padding:12px 18px;font-size:.9rem;width:100%}
.cta-block{margin-top:34px}
.cta-block .note{margin:12px 0 0;font-size:.85rem;color:var(--muted)}
.dark .cta-block .note{color:var(--muted-dark)}
.cta-row{display:flex;gap:12px;flex-wrap:wrap}
.center .cta-row{justify-content:center}

/* bracket frame, the logo device */
.framed{position:relative;padding:14px}
.framed::before,.framed::after{content:"";position:absolute;width:34px;height:34px;pointer-events:none}
.framed::before{top:0;left:0;border-top:4px solid var(--ink);border-left:4px solid var(--ink)}
.framed::after{bottom:0;right:0;border-bottom:4px solid var(--lime);border-right:4px solid var(--lime)}
.framed .fr2::before,.framed .fr2::after{content:"";position:absolute;width:34px;height:34px;pointer-events:none}
.framed .fr2::before{top:0;right:0;border-top:4px solid var(--ink);border-right:4px solid var(--ink)}
.framed .fr2::after{bottom:0;left:0;border-bottom:4px solid var(--ink);border-left:4px solid var(--ink)}
.dark .framed::before,.dark .framed .fr2::before,.dark .framed .fr2::after{border-color:var(--cream)}

/* hero */
.hero{padding:70px 0 84px}
.hero h1{max-width:24ch;margin-inline:auto}
.hero h1 .ln{display:block;overflow:hidden;padding-bottom:.06em}
.hero h1 .ln>span{display:block}
@keyframes rise{from{opacity:0;transform:translateY(18px)}}
@keyframes lineUp{from{transform:translateY(112%)}}
.hero .eyebrow{animation:rise .6s .05s ease-out backwards}
.hero h1 .ln>span{animation:lineUp .95s cubic-bezier(.2,.8,.2,1) backwards}
.hero h1 .ln:nth-of-type(1)>span{animation-delay:.25s}
.hero h1 .ln:nth-of-type(2)>span{animation-delay:.36s}
#h-lede{animation:rise .8s .85s ease-out backwards}
#h-cta{animation:rise .7s 1.05s ease-out backwards}
#h-trust{animation:rise .7s 1.2s ease-out backwards}
.hero-shot{margin-top:42px;position:relative}
.hero-shot .img{aspect-ratio:16/8;background-size:cover;background-position:center;border-radius:2px}

.trust{display:flex;gap:9px;flex-wrap:wrap;justify-content:center;margin-top:26px}
.trust span{font-size:.8rem;color:var(--muted);border:1px solid var(--line);
  border-radius:2px;padding:7px 13px;background:rgba(255,255,255,.4)}
.trust b{color:var(--ink);font-weight:700}

/* offer */
.offer{background:var(--ink);color:var(--cream);padding:84px 0}
.offer h2{color:var(--cream)}
.offer .eyebrow{color:var(--lime)}
.offer-card{margin:0 auto;max-width:640px;text-align:left;
  background:var(--ink-2);border:1px solid var(--line-dk);border-radius:3px;padding:30px}
.price-row{display:flex;align-items:baseline;gap:14px;flex-wrap:wrap;margin-bottom:6px}
.price{font-family:var(--display);font-size:clamp(2.6rem,7vw,3.4rem);letter-spacing:-.04em;
  color:var(--lime);line-height:1}
.strike{font-size:1.1rem;color:var(--muted-dark);text-decoration:line-through;text-decoration-thickness:2px}
.price-for{font-size:1rem;color:#C9C3D8;font-weight:600}
.offer-card ul{list-style:none;margin:22px 0 0;padding:0;display:grid;gap:12px}
.offer-card li{display:flex;gap:11px;align-items:flex-start;font-size:.98rem;color:#DAD5E4}
.tick{flex:none;width:17px;height:17px;margin-top:5px;color:var(--lime)}
.offer-card li b{color:var(--cream)}
.why-cheap{margin-top:22px;padding-top:18px;border-top:1px solid var(--line-dk);
  font-size:.91rem;color:var(--muted-dark)}
.why-cheap b{color:var(--cream);font-weight:700}

/* wipe */
.wipe{position:relative;overflow:hidden;aspect-ratio:16/9;background:#000;border-radius:2px}
.wipe .layer{position:absolute;inset:0;background-size:cover;background-position:center}
.wipe .before{filter:grayscale(1) contrast(1.45) brightness(.6) blur(1.1px)}
.wipe .after{clip-path:inset(0 0 0 100%)}
.wipe .tag{position:absolute;bottom:14px;font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;
  font-weight:700;padding:7px 11px;border-radius:2px;background:rgba(23,16,41,.85);color:var(--cream)}
.wipe .tag-b{left:14px;color:#B7B0C6}
.wipe .tag-a{right:14px;background:var(--lime);color:var(--ink)}
.wipe{cursor:ew-resize;touch-action:pan-y;user-select:none}
.wipe:focus-visible{outline:3px solid var(--slate);outline-offset:3px}
.wipe .seam{position:absolute;top:0;bottom:0;width:3px;background:var(--lime);left:100%;
  transform:translateX(-1.5px);box-shadow:0 0 0 1px rgba(23,16,41,.35)}
.wipe .grip{position:absolute;top:50%;left:50%;width:46px;height:46px;transform:translate(-50%,-50%);
  border-radius:50%;background:var(--lime);box-shadow:0 2px 14px rgba(23,16,41,.45);
  display:grid;place-items:center}
.wipe .grip::before,.wipe .grip::after{content:"";position:absolute;width:0;height:0;
  border-top:6px solid transparent;border-bottom:6px solid transparent}
.wipe .grip::before{left:11px;border-right:8px solid var(--ink)}
.wipe .grip::after{right:11px;border-left:8px solid var(--ink)}
.hint{margin:14px 0 0;font-size:.85rem;color:var(--muted)}
@media(max-width:640px){.wipe .grip{width:40px;height:40px}}

/* video cards */
.videos{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:16px;margin-top:10px}
.videos.three{grid-template-columns:repeat(auto-fit,minmax(230px,1fr))}
.vcard{background:var(--ink-2);border:1px solid var(--line-dk);border-radius:3px;overflow:hidden;
  display:flex;flex-direction:column;transition:border-color .2s ease,transform .2s ease}
.vcard:hover{border-color:rgba(200,242,79,.5);transform:translateY(-3px)}
.vcard video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#000;display:block}
.vcard .vmeta{padding:14px 15px 16px}
.vcard .vstyle{font-size:.65rem;letter-spacing:.15em;text-transform:uppercase;color:var(--lime);font-weight:700}
.vcard .vdesc{font-size:.85rem;color:var(--muted-dark);margin:6px 0 0;line-height:1.45}

/* steps */
.steps{display:grid;gap:12px;margin-top:8px}
.step{display:flex;gap:18px;align-items:flex-start;background:var(--cream-2);
  border:1px solid var(--line);border-radius:3px;padding:22px 24px}
.step .num{flex:none;width:34px;height:34px;border-radius:2px;background:var(--lime);
  color:var(--ink);font-family:var(--display);display:grid;place-items:center;font-size:.95rem}
.step p{margin:0;color:#3A3348;font-size:.96rem}

/* cards */
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:8px}
@media(max-width:900px){.grid3{grid-template-columns:repeat(2,1fr)}}
@media(max-width:600px){.grid3{grid-template-columns:1fr}}
.card{background:var(--cream-2);border:1px solid var(--line);border-radius:3px;padding:24px}
.card .bi{width:26px;height:26px;color:var(--slate);margin-bottom:13px}
.card p{margin:0;color:var(--muted);font-size:.93rem}

/* pricing */
.tiers{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:10px}
.tiers.two{grid-template-columns:repeat(2,1fr);max-width:800px;margin-left:auto;margin-right:auto}
@media(max-width:1039px){.tiers{grid-template-columns:repeat(3,1fr)}}
@media(max-width:719px){.tiers,.tiers.two{grid-template-columns:1fr}}
.group{max-width:800px;margin:0 auto}
.gtitle{font-family:var(--display);font-size:1.5rem;margin:0 0 6px;letter-spacing:-.025em}
.gsub{color:var(--muted);font-size:.95rem;margin:0 0 4px;max-width:52ch;margin-inline:auto}
.aside{max-width:800px;margin:16px auto 0;font-size:.92rem;color:var(--muted);
  border:1px dashed var(--line-2);border-radius:3px;padding:14px 18px}
.aside b{color:var(--ink)}
.tier{background:var(--cream-2);border:1px solid var(--line);border-radius:3px;padding:26px 24px;
  display:flex;flex-direction:column;position:relative;text-align:left}
.tier.hero-tier{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.tier.hero-tier .tsub,.tier.hero-tier li{color:#C9C3D8}
.tier.hero-tier .tname{color:var(--lime)}
.tier .flag{position:absolute;top:-11px;left:22px;background:var(--lime);color:var(--ink);
  font-size:.62rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;border-radius:2px}
.tier .tname{font-size:.67rem;letter-spacing:.16em;text-transform:uppercase;color:var(--slate);font-weight:700}
.tier .tprice{font-family:var(--display);font-size:2.1rem;letter-spacing:-.04em;margin:10px 0 2px;line-height:1}
.tier .tprice small{font-family:var(--body);font-size:.8rem;font-weight:600;color:var(--muted);letter-spacing:0}
.tier.hero-tier .tprice small{color:var(--muted-dark)}
.tier .tsub{margin:8px 0 16px;color:var(--muted);font-size:.87rem}
.tier ul{list-style:none;margin:0 0 20px;padding:0;display:grid;gap:9px}
.tier li{display:flex;gap:9px;align-items:flex-start;font-size:.88rem;color:#3A3348}
.tier li svg{flex:none;width:14px;height:14px;margin-top:4px;color:var(--slate)}
.tier.hero-tier li svg{color:var(--lime)}
.tier .tfoot{margin-top:auto}

/* trades */
.niches{display:grid;grid-template-columns:repeat(auto-fit,minmax(174px,1fr));gap:10px;margin-top:10px}
.niche{border:1px solid var(--line);border-radius:3px;padding:18px;background:var(--cream-2);text-align:left}
.niche b{display:block;font-size:.96rem;margin-bottom:4px;font-weight:700}
.niche span{font-size:.76rem;color:var(--ink);font-weight:700;background:var(--lime);
  padding:2px 7px;border-radius:2px;display:inline-block}

/* band */
.band{position:relative;height:min(46vh,380px);overflow:hidden;background:var(--ink)}
.band .bimg{position:absolute;inset:-12% 0;background-size:cover;background-position:center;
  will-change:transform;opacity:.55}
.band .bveil{position:absolute;inset:0;background:linear-gradient(180deg,var(--ink),rgba(23,16,41,.3) 45%,var(--ink))}
.band .bcopy{position:absolute;inset:0;display:grid;place-items:center;text-align:center;padding:0 24px}
.band .bcopy p{font-family:var(--display);font-size:clamp(1.3rem,3.4vw,2.2rem);letter-spacing:-.028em;
  line-height:1.1;max-width:20ch;margin:0;color:var(--cream)}

/* split */
.split{display:grid;grid-template-columns:1.05fr .95fr;gap:34px;align-items:center}
.split .shot{overflow:hidden;aspect-ratio:4/5;background-size:cover;background-position:center;border-radius:2px}
@media(max-width:820px){.split{grid-template-columns:1fr;gap:24px}.split .shot{aspect-ratio:16/10}}

/* faq */
details{background:var(--cream-2);border:1px solid var(--line);border-radius:3px;
  padding:19px 23px;margin-bottom:10px;text-align:left}
summary{cursor:pointer;font-weight:700;font-size:1.02rem;list-style:none;
  display:flex;justify-content:space-between;align-items:center;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:var(--display);color:var(--slate);font-size:1.3rem;line-height:1;flex:none}
details[open] summary::after{content:"\2212"}
details p{margin:14px 0 0;color:#3A3348;font-size:.96rem}

/* form */
.form-card{max-width:560px;margin:32px auto 0;background:var(--cream-2);
  border:1px solid var(--line-2);border-radius:3px;padding:28px;text-align:left}
.frow{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.field{display:block;margin-bottom:12px}
.field span{display:block;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--muted);font-weight:700;margin-bottom:6px}
.field input,.field select,.field textarea{width:100%;background:#FFFDF8;border:1px solid var(--line-2);
  color:var(--ink);border-radius:2px;padding:13px 14px;font-size:.97rem;font-family:inherit}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--ink);
  box-shadow:0 0 0 3px rgba(200,242,79,.55)}
.field textarea{line-height:1.55;resize:vertical;min-height:84px}
.field .count{display:block;margin-top:5px;font-size:.72rem;color:var(--muted);text-align:right}
/* .field sets display:block, which would otherwise beat the hidden attribute */
.field[hidden]{display:none}
.field select{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8' fill='none' stroke='%235C5568' stroke-width='1.8'%3E%3Cpath d='M1 1.5 6 6.5 11 1.5'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:right 14px center;background-size:12px;padding-right:38px}
.form-card .btn{width:100%;margin-top:6px}
.form-note{margin:12px 0 0;font-size:.81rem;color:var(--muted);text-align:center}
.form-note a{color:var(--muted)}
.form-note b{color:var(--ink)}
@media(max-width:520px){.frow{grid-template-columns:1fr}}

/* honeypot: off screen rather than display:none, which some bots skip */
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

.field input[aria-invalid="true"],.field select[aria-invalid="true"]{border-color:#B3261E}
.form-msg{margin:14px 0 0;padding:12px 14px;border-radius:3px;font-size:.9rem;line-height:1.5;
  border:1px solid var(--line-2);background:#FFFDF8;color:var(--ink)}
.form-msg.is-ok{border-color:rgba(63,81,168,.4);background:rgba(200,242,79,.28)}
.form-msg.is-warn{border-color:rgba(179,38,30,.45);background:rgba(179,38,30,.07)}
.form-msg a{color:var(--ink)}
.btn[aria-busy="true"]{opacity:.65;pointer-events:none}
.form-done{max-width:560px;margin:32px auto 0;background:var(--cream-2);
  border:1px solid var(--line-2);border-radius:3px;padding:34px 28px;text-align:center}
.form-done h3{margin:0 0 8px;font-size:1.45rem}
.form-done p{margin:0;color:var(--muted);font-size:.97rem;line-height:1.6}

/* footer */
footer{padding:52px 0 60px;background:var(--ink);color:var(--muted-dark);font-size:.87rem}
footer strong{color:var(--cream)}
footer a{color:var(--lime)}
.foot-top{display:flex;flex-wrap:wrap;gap:28px;justify-content:space-between;
  padding-bottom:26px;margin-bottom:26px;border-bottom:1px solid var(--line-dk)}
.foot-links{display:flex;flex-wrap:wrap;gap:22px}
.foot-links a{color:var(--cream);text-decoration:none;font-weight:600}
.foot-links a:hover{color:var(--lime)}
.foot-brand{display:flex;align-items:center;gap:11px;font-family:var(--display);
  font-size:1.05rem;letter-spacing:-.03em;color:var(--cream)}
.foot-brand img{width:26px;height:26px}

.rv{opacity:0;transform:translateY(24px);
  transition:opacity .7s ease-out,transform .7s cubic-bezier(.2,.8,.2,1)}
.rv.in,.no-motion .rv{opacity:1;transform:none}

@media(max-width:640px){
  section,.offer{padding:62px 0}
  .btn{width:100%}
  .nav .btn{width:auto}
  /* Adgency Labs is a longer wordmark than the nav was built for. Shrink it on
     small screens so the logo and the call to action still share one row. */
  .logo{font-size:1.02rem;gap:9px}
  .logo img{width:26px;height:26px}
  .nav .btn{padding:10px 14px;font-size:.8rem}
  .step{padding:18px 19px;gap:14px}
  .offer-card{padding:22px}
  .framed::before,.framed::after,.framed .fr2::before,.framed .fr2::after{width:24px;height:24px}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .rv{opacity:1!important;transform:none!important}
  .wipe .after{clip-path:none!important}
}

/* legal pages */
.legal .prose{max-width:70ch;margin-top:34px}
.legal .prose h3{font-family:var(--display);font-size:1.02rem;margin:34px 0 10px;letter-spacing:-.02em}
.legal .prose h3:first-child{margin-top:0}
.legal .prose p{color:#3A3348;font-size:.97rem}

/* trades with descriptions */
.niche p{margin:8px 0 0;font-size:.83rem;color:var(--muted);line-height:1.45}
.niche span{margin-top:2px}